Othes: a compilation of more projects
Embark on a journey through the realm of design, where creativity takes center stage. This selection of projects spans across the diverse realms of UX design, UI design, branding, editorial, design challenges, and much more. Each project tells a unique story, illustrating our dedication to crafting immersive visuals and solving intricate user experiences.
YEAR
2019 - 2023
ROLE
Product Designer
UI Designer
Visual Designer
Brand Designer
Modyo Design Challenge: Transforming BTG Pactual's Desktop Homepage
YEAR
2020
role
UI Designer
For this challenge, I was tasked with showcasing my skills in visual conceptualization and high-fidelity interface design. The project was part of a job application process for Modyo. My objective was to create an interactive interface design proposal for the desktop version of the BTG Pactual website. This endeavor allowed me to dive deep into the world of web design, focusing on enhancing the user experience and crafting an aesthetically appealing interface. Through careful attention to detail and a user-centric approach, I aimed to revamp BTG Pactual's online presence, ensuring a seamless and engaging digital experience for its users.
Drag the slider arround to see the before and after.
Finca Carrizales: Cultivating an Agrotourism Brand
YEAR
2021
role
Brand Designer
After a trip to Jardín Antioquia and a conversation with the owners of Finca Carrizales, this project was born with the goal of creating the brand identity for this agrotourism space, highlighting both the activities available to tourists and the roots of the location. The result is a classic and modular identity that adapts to various formats needed for internal and external communication.
Revitalizing CaptivateIQ: A UI and Branding Transformation
YEAR
2021
role
UI Designer / Visual Designer
As a UI and Visual Designer, together with Fernando Díaz, we led the redesign efforts for Captivate IQ's homepage and internal pages. Additionally, at that time, I played a pivotal role in crafting their vibrant and eye-catching brand language, characterized by saturated yellows and hints of blue. This unique brand identity featured illustrations that served to humanize their otherwise technical and complex product.
Fonds' Responsive Banking App: Combining Playfulness and Trustworthiness
YEAR
2021
role
Brand Designer / UI Designer
As part of the project course for the certification of the Professional Certificate in Visual Design, we embarked on a journey to create a responsive banking application that would set a new standard in the financial industry. Our mission was to design a product for Fonds, a brand that aspires to make waves in the financial world. We adhered to a set of guiding principles throughout the design process. First and foremost, we aimed to infuse playfulness into the user experience, making interactions with our product a joyful and engaging experience. At the same time, we upheld the values of clarity and trustworthiness, recognizing the responsibility that comes with handling people's money. We prioritized presenting information logically and in an uncluttered manner, ensuring that users could rely on our application with confidence.
UI Design Challenge: Enhancing Manufacturer Profiles on ArchDaily Architonic (now DAAily platforms)
YEAR
2021
role
UI Designer
As part of the project course for the certification of the Professional Certificate in Visual Design, we embarked on a journey to create a responsive banking application that would set a new standard in the financial industry. Our mission was to design a product for Fonds, a brand that aspires to make waves in the financial world. We adhered to a set of guiding principles throughout the design process. First and foremost, we aimed to infuse playfulness into the user experience, making interactions with our product a joyful and engaging experience. At the same time, we upheld the values of clarity and trustworthiness, recognizing the responsibility that comes with handling people's money. We prioritized presenting information logically and in an uncluttered manner, ensuring that users could rely on our application with confidence.
Empowering Women in Sports Betting: Bet on Women Brand Exploration
YEAR
2023
role
Brand Designer
In this case study, we delve into the intriguing world of brand exploration and visual identity for 'Bet on Women,' a subbrand under the umbrella of Gaming Society. Gaming Society, an incentive program in partnership with sportsbooks, brands, and leagues, aimed to promote engagement with women's sports, including the WNBA. The challenge was to create a brand that exuded inclusivity, modernity, and a standout presence in the competitive market. Multiple proposals were crafted, each exploring unique concepts to align with the brand's voice. While the project may have been temporarily paused, it was undeniably an exhilarating and rewarding challenge to undertake.
Colorful and Inclusive: Visual Language Redesign for Method Procurement
YEAR
2020
role
Visual Designer
Method Procurement, a cloud-based solution tailored for dental professionals, has redefined the way dental supplies are ordered. Its user-friendly interface seamlessly integrates robust functionality, simplifying the process of managing inventory, placing orders, and handling payments. As a visual designer, my mission was to craft a compelling visual language that not only set Method apart in a competitive landscape but also fostered a deeper connection with its niche clientele. Leveraging Cuate's libraries, we embarked on a journey to infuse the brand with vibrancy and color, creating an inclusive and personable identity that resonates directly with dentists.
Colorful and Inclusive: Visual Language Redesign for Method Procurement
YEAR
2020
role
Visual Designer
Through the continuous growth of our design team and the integration of broader projects, we realized the need to align our processes with industry standards. During this process of modernization and enhancing our work, I identified a crucial aspect that required improvement—our approach to documenting research and foundational work in certain projects:
The key issues I identified were as follows:
Lack of standardized tools for formalizing our work.
Inconsistencies in how we delivered research and documentation.
Extended timelines for completing UX-related tasks.
In response to these challenges, I initiated a personal project to create a UX library. This library aimed to include fundamental elements while remaining adaptable to various project requirements, effectively streamlining our work processes.
To address these issues, we developed the following custom libraries: User Flows , Wireflows, Flowcharts, Sitemaps, Userflows.
The result is a highly versatile and customizable UX library capable of supporting both small projects and complex UX toolkits, offering greater efficiency in our design workflows.
Visualizing Success: Designing Slide Decks for Transition Play's Athlete Empowerment Program
YEAR
2020
role
Visual Designer
In the realm of visual design, I embarked on a project to create slide decks for Transition Play. Transition Play revolutionizes the way female athletes approach life beyond the sports arena. It's a space where women athletes come together to support one another in their transition. For the slides, I used a blend of typography, color palettes, and imagery to make each slide pop and keep the athletes engaged. It's a showcase of how design can turn ordinary presentations into visually stunning experiences.
