318 Foundation: Crafting a Vibrant Visual Identity
Brand Design / Deck Design / Wix Deveploment
With an existing logo in hand, the 318 Foundation was ready to take the next leap and build a visual language that embodied their core values: "Community," "Future," and "Leadership." Their target audience, young girls aged 14-21, needed to feel a strong connection and engagement.
YEAR
2023
ROLE
Visual Designer
Deck Designer
Wix Developer
Team & Company
Freelance Project
An Expressive Evolution Toward a Humanistic Enterprise
The branding journey began with exhaustive market research and competitive benchmarking, laying the foundation for the strategic approach. Armed with a deep understanding of the industry, target demographic, and CEO Alana's vision, we identified actionable opportunities to realign 318's branding.
The essence of 318 revolves around bold colors and expressive design. This dynamic visual language empowers the 318 team to craft meaningful and informative pieces while preserving the foundation's lively spirit.
The result? A distinctly human brand that celebrates its people-friendly and charming culture. This is beautifully reflected in the incorporation of playful scribbles and patterns, lending a warm and approachable aesthetic that defines 318's identity.
