Reinventing Wealth Management: Taylor Hoffman's Innovative Approach
Product Design / iOs App / Design System
Trillions of dollars in American investments are often mismanaged. Taylor Hoffman is changing this by providing professional wealth management services through an innovative app. Unlike traditional financial advisors, Taylor Hoffman focus on all investors, regardless of their wealth status, offering a simplified and effective way to grow their wealth through strategic investments. Think of this app as a user-friendly alternative to self-managed platforms, like Robinhood, for those who lack the time or expertise to pick stocks themselves.
Design Thinking Applied
Taylor Hoffman Wealth Management offers financial advisory services, while Taylor Hoffman Capital Management focuses on investment management. The app, an extension of Taylor Hoffman Capital Management, marked their digital debut, necessitating thorough research. Drawing inspiration from Design Thinking and Service Design Methodology, we selected tools suited to our context for gathering essential product information.
UX Brief
In the world of UX, the briefing process is paramount. We initiated a comprehensive UX briefing by asking fundamental questions like "Why are we doing this?" and "What service are we offering as the solution?" This included a deep dive into Taylor Hoffman's organizational profile, services, products, and overall mission and vision. Employing SWOT analysis and market benchmarking, we honed our understanding to position Taylor Hoffman optimally in the market.
Sitemap
A well-structured sitemap serves as the backbone of any UX project, and for a mobile app, it is particularly crucial. It provides a visual representation of the app's information architecture, enabling efficient navigation and content organization. This benefits the app by enhancing user experience through intuitive pathways and streamlined access to key features and information.
Userflows
Understanding the diverse user base is essential for Taylor Hoffman's success. Through extensive interviews and persona development, we crafted profiles for four distinct user types: Experts, Basic Users, Intermediate Users, and New Investors. This comprehensive approach ensures the app caters to a wide range of users, delivering tailored experiences and guidance to meet their unique needs and levels of expertise. Knowing our users intimately empowers us to design an app that aligns seamlessly with their expectations and goals.
The app:
The outcome of our efforts is an iOS app that seamlessly connects users with investment opportunities, offering an exceptional user experience. This app serves as a bridge between individuals and their financial goals, providing a user-friendly platform for managing investments.
Key Learnings:
Through this project, I gained invaluable experience in UX research, delving into the intricacies of user behavior and preferences. Being more deeply involved in design decisions, especially when aligned with business objectives, proved to be a transformative learning experience. It emphasized the importance of user-centered design in achieving success and ensuring a harmonious relationship between users and technology.
