Merkapp: Panama's #1 Online Market
Product Design / Visual Design / E-commerce /Design System
When Merkapp approached us, their vision was clear: to become the go-to delivery service for every Panamanian, offering top-notch services and unbeatable deals, no matter where they were. The end result? A seamless web experience that empowers users to place orders effortlessly, subscribe to products, and discover a vast array of quality items at great prices.
YEAR
2019
ROLE
Product Designer
Visual Designer
Team & Company
Pedro Muñoz - Frontend Deveploer
Eduardo Agüera - Product Manager
Merkapp's Commercial Team & C-Level
@ Koombea
LIVE SITE
The Journey
Our journey was marked by significant challenges, chief among them being the creation of a user-friendly experience that allowed users to effortlessly select their location and embark on their shopping journey. After multiple rounds of iteration and rigorous testing, we arrived at a solution that not only met our goals but also proved user-proof.
Merkapp wasn't just about convenience; it aspired to stand out with a vibrant energy that would distinguish it from competitors. Our design approach struck a harmonious balance between B2C professionalism and creative boldness. This fusion of styles was brilliantly reflected not only in eye-catching banners and assets throughout the platform but also in the engaging transactional emails, ensuring a captivating and cohesive user experience.
The Merkapp Universe
Merkapp has now transformed into a universe of possibilities for users, boasting over 30 product categories stocked with thousands of local and international items. This marketplace delivers the very best of your neighborhood right to your doorstep, all on-demand.
Key Takeways
While online sales may seem increasingly standardized for users, it remains crucial to contextualize the service, understand the market and users, and craft an experience that aligns with both customer expectations and user needs.
Learnings
Mastery of Shopify theme customization.
Expertise in developing a comprehensive Design System and UI Documentation for seamless handoff to developers.
Valuable experience gained as a visual designer, creating assets tailored for the e-commerce landscape.
