La Tienda App: Building Trust and Community through Shopping
Product Design / Visual Design / iOS App / Design Systems
La Tienda App -Convenience Store- is more than just an app; it's a platform enabling businesses, coworking spaces, and private venues to gain additional resources through an in-app store. Visitors can effortlessly make purchases without the need for a cashier. The entire product catalog and user experience hinge on the trust created between La Tienda and its users.
YEAR
2020
ROLE
Product Designer
Visual Designer
Team & Company
Laura Acevedo - Lead Designer
@ SunHaus
Empowering Users
User experience (UX) was paramount in making individuals comfortable with sharing their banking information, recharging their accounts, and managing their purchases independently.Transactions are conducted via mobile devices, either by scanning a QR code or entering a product code.
From typography to the visual aesthetics of forms and colors, the app's visual language exudes tranquility, friendliness, and attractiveness. Integrating illustrations further humanized the product, ensuring an engaging and intuitive interface for users.
La app's UI design ensures smooth navigation, allowing users to explore the full catalog, discover nearby stores, and enjoy flexible payment options. In summary, it's a product tailored to meet user needs seamlessly.
A Trust-Building App
The result? An iOS app that simplifies shopping, offers an extensive product catalog, locates nearby stores, and provides versatile payment options. In essence, it's a product designed to adapt to users' needs, offering a seamless and secure shopping experience that fosters trust and builds lasting connections with the community.
Key Takeaways
The greatest challenge in developing La Tienda App was crafting a visual brand identity from scratch, with minimal client direction. Through teamwork, extensive research, and benchmarking, we successfully constructed a brand that feels relatable and human, forging strong connections with people.
