One Brand, Two Websites: Impha Laboratories' Digital Duality
UI Design / Corporate Website / E-commerce Design System
Impha, a laboratory specializing in personal care, health, and well-being products, approached us with a unique challenge: creating two distinct websites, each embodying their brand values. One was to serve as a redesign of their corporate platform (B2B), while the other would function as an e-commerce platform for their upcoming product launches.
YEAR
2020
ROLE
UI Designer
Team & Company
Ty Vasquez - Design Director
@ Sun Haus
Elevating the Shopping Experience
Impha's product range emphasizes well-being and personal care, prompting the need to cultivate a luxurious ambiance around their offerings. The goal was to create an environment where consumers perceive Impha as a trusted laboratory, despite its relatively short tenure in the market. Through strategic UI design elements, we achieved this by integrating elegant visuals, intuitive product displays, and seamless navigation pathways that enhance user engagement.
Seamless user transitions between the redesigned corporate and e-commerce websites were essential. To achieve this, we implemented strategically placed call-to-action buttons and section links that facilitate user navigation. These vital pathways can be found in the footer, navigation bars, and sections thoughtfully distributed across both web pages. Users can effortlessly explore Impha's offerings and seamlessly transition between the corporate and e-commerce realms, delivering an integrated and uninterrupted user journey.
