A glimpse of Fenáreta
Brand Designer / Visual Designer
Fenareta is more than just a resortwear brand; it's a testament to culture and the women who inspire it, such as Socrates' mother. A tapestry of vibrant influences woven into every thread, Fenareta exudes the essence of the Caribbean, echoing the spirit of its muses.
YEAR
2020
ROLE
Brand Designer
Visual Designer
Team & Company
Freelancer Project
Fenáreta Online
Crafting Fenareta's Identity
The journey of crafting Fenareta's identity began with thorough research, delving into the brand's niche and its competitors. The design process was meticulous, encompassing not only brand elements but also extending to the creation of accompanying pieces like tote bags, packaging, and social media templates. We embarked on a creative exploration, presenting the client with various proposals that celebrated the essence of the brand's origin – Fenareta, named after Socrates' mother, bearing profound symbolism. The color palette was thoughtfully chosen to ensure Fenareta's visual identity stood head and shoulders above its competitors, creating a brand that resonates with its roots and stands strong in a crowded market.
